2016 Toyota Prius

2016 Toyota Prius
2016 Toyota Prius

2016 Toyota Prius


Vehicle Highlights

  • Fuel Economy: 54 mpg City, 50 mpg Hwy
  • Engine: 1.8 L Hybrid I-4, 121 HP
  • Transmission: Automatic
  • Drive Train: Front Wheel Drive
  • Passengers: 5
  • Doors: 4

View More Features and Specifications

What You Will Like

One of the most remarkable things about the Prius is how little it asks from the owner in exchange for its legendary fuel efficiency. Special fuel isn't needed, no need to plug the Prius into the wall at night, drivers are not consigned to a tiny interior and miniature storage space and finally, premium mileage numbers don't have to cost an arm and a leg.

The Prius drives, handles and behaves just like any other mid-sized car. It just happens to get the kind of fuel economy that makes people do a double take. Starting at around $25,000 the Prius is competitive with other cars in its price bracket, offering ample interior space, a quiet comfortable ride, plenty of interior gadgets and world-famous mileage figures.

Compare the 2016 Toyota Prius against similar models

What's New For 2016

The Prius has been totally redesigned for 2016. The new exterior is bold and modern, while numerous improvements have also been made under the skin. The new drivetrain is now even more efficient, with special low friction components, a redesigned air intake and improvements to airflow inside the combustion chamber. The new drivetrain even manages to be lighter than the outgoing one further helping to improve fuel economy, Toyota expects about a 10 percent improvement over the 2015 model. The interior has also been redesigned with plenty of new technology, helping to maintain that cutting edge feel that the Prius is so well known for.


  • Basic Warranty: 3 Years / 36,000 Miles
  • Drivetrain Warranty: 5 Years / 60,000 Miles
  • Roadside Assistance: 2 Years / Unlimited Miles
  • Hybrid Component: 8 Years / 100,000 Miles

A vehicle's warranty can significant impact your maintenance costs after you drive off the dealer's lot, and it's important to understand the different parts. Typically, a new car warranty includes a Basic warranty, which covers everything except the wear items such as brakes and tires; and a Drivetrain warranty, that covers all the parts that make the car move, such as the engine and transmission

NHTSA Crash Test Rating

  • Frontal Driver: 4 stars
  • Frontal Passenger: 4 stars
  • Side Driver: 5 stars
  • Side Passenger: 5 stars
  • Rollover Rating: 4 stars

The NHTSA (National Highway Traffic Safety Administration) provides consumers with vehicle safety information based on independent testing, primarily front and side crash rating results, and more recently rollover ratings, to aid consumers in their vehicle purchase decisions.

Select options for 2016 Toyota Prius

Est Target Price With Options


Est. Savings Of MSRP Price


Additional Equipment
Unselected $1,722 $1,935
Unselected $1,537 $1,705
Unselected $669 $899
Excluded $352 $395
Unselected Includes: the Entune Multimedia Bundle, 7 inch high resolution touch-screen w/split screen display, AM/FM CD player w/MP3/WMA playback capability, 10 JBL GreenEdge speakers in 8 locations, auxiliary audio jack, USB 2.0 port w/iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology, Siri Eyes Free, Entune App Suite (includes Destination Search, iHeartRadio, MovieTickets.com, OpenTable, Pandora, Facebook Places, Yelp and Slacker Radio; real-time info including traffic, weather, fuel prices, sports and stocks), HD Radio, HD predictive traffic and doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio w/3-month complimentary trial and Gracenotes album cover art $0 $0
Required $0 $0
Selected $0 $0
Paint Scheme
Selected $0 $0
Port Installed Options
Unselected Includes: all weather floor mats, Carpet Floor Mats & Cargo Mat, All Weather Floor Liners $200 $325
Unselected Includes: all weather floor mats, Carpet Floor Mats & Cargo Mat, All Weather Floor Liners $200 $325
Unselected Includes: Rear Bumper Protector (PPO), Door Edge Guards, Body Side Moldings $349 $519
Unselected Includes: Carpet Floor Mats & Cargo Mat, Cargo Net (PPO), Rear Bumper Applique $220 $343
Unselected $40 $65
Unselected $75 $105
Unselected $45 $69
Unselected $199 $289
Unselected $219 $395
Unselected $75 $125
Unselected $170 $199
Unselected $140 $225
Unselected $144 $238
Unselected $75 $139
Unselected $35 $49
Unselected $35 $69
Unselected $225 $299
Unselected $75 $99
Unselected $20 $30
Unselected $45 $59
Primary Paint
Selected $0 $0
Unselected $0 $0
Unselected $0 $0
Unselected $0 $0
Unselected $0 $0
Unselected $0 $0
Unselected $0 $0
Seat Trim
Selected $0 $0
Unselected $0 $0
Unselected $0 $0

Specifications for 2016 Toyota Prius

Standard Equipment

  • Safety Options
    • Electronic Stability Control (ESC)
    • ABS And Driveline Traction Control
    • Side Impact Beams
    • Dual Stage Driver And Passenger Seat-Mounted Side Airbags
    • and Rear Collision
    • Low Tire Pressure Warning
    • Dual Stage Driver And Passenger Front Airbags
    • Curtain 1st And 2nd Row Airbags
    • Airbag Occupancy Sensor
    • Driver Knee Airbag and Passenger Cushion Front Airbag
    • Rear Child Safety Locks
    • Outboard Front Lap And Shoulder Safety Belts -inc: Rear Center 3 Point, Height Adjusters and Pretensioners
    • Back-Up Camera
  • Entertainment Features
    • 3 LCD Monitors In The Front
    • Integrated Roof Antenna
    • Radio w/Seek-Scan, MP3 Player, Clock, Speed Compensated Volume Control and Steering Wheel Controls
    • Radio: Entune Premium Audio w/Navigation/App Suite -inc: the Entune Multimedia Bundle, 7 inch high resolution touch-screen w/split screen display, AM/FM CD player, 6 speakers, auxiliary audio jack, USB 2.0 port w/iPod connectivity and control, advanced voice recognition, hands-free phone capability, phone book access and music streaming via Bluetooth wireless technology, Siri Eyes Free, Entune App Suite (includes Destination Search, iHeartRadio, MovieTickets.com, OpenTable, Pandora, Facebook Places, Yelp and Slacker Radio; real-time info including traffic, weather, fuel prices, sports and stocks), HD Radio, HD predictive traffic and doppler weather overlay, AM/FM cache radio, SiriusXM All Access Radio w/3-month complimentary trial and Gracenotes album cover art Access to Entune services is subscription free. See toyota.com/entune for details.
  • Exterior Features
    • Wheels: 6.5J x 15" 5-Spoke Aluminum Alloy -inc: two-tone wheel covers
    • Tires: P195/65R15 AS
    • Repair Kit Spare Tire
    • Clearcoat Paint
    • Body-Colored Front Bumper w/Black Bumper Insert
    • Body-Colored Rear Bumper w/Black Rub Strip/Fascia Accent
    • Black Side Windows Trim, Black Front Windshield Trim and Black Rear Window Trim
    • Body-Colored Door Handles
    • Body-Colored Power Heated Side Mirrors w/Manual Folding
    • Fixed Rear Window w/Fixed Interval Wiper and Defroster
    • Light Tinted Glass
    • Rain Detecting Variable Intermittent Wipers
    • Galvanized Steel/Aluminum Panels
    • Lip Spoiler
    • Black Grille
    • Front License Plate Bracket
    • Liftgate Rear Cargo Access
    • Tailgate/Rear Door Lock Included w/Power Door Locks
    • LED Brakelights
    • Fully Automatic Projector Beam Led Low/High Beam Daytime Running Headlamps w/Delay-Off
  • Interior Features
    • Heated Front Bucket Seats -inc: seatback pockets, 8-way adjustable driver's seat w/power lumbar support and 4-way adjustable front passenger seat
    • 60-40 Folding Bench Front Facing Fold Forward Seatback Rear Seat
    • Manual Tilt/Telescoping Steering Column
    • Gauges -inc: Speedometer, Odometer, Traction Battery Level, Power/Regen, Trip Odometer and Trip Computer
    • Power Rear Windows
    • Leatherette Steering Wheel
    • Front Cupholder
    • Rear Cupholder
    • Proximity Key For Doors And Push Button Start
    • Remote Keyless Entry w/Integrated Key Transmitter, 2 Door Curb/Courtesy, Illuminated Entry, Illuminated Ignition Switch and Panic Button
    • Remote Releases -Inc: Power Fuel
    • Cruise Control w/Steering Wheel Controls
    • Automatic Air Conditioning
    • HVAC -inc: Underseat Ducts
    • Illuminated Glove Box
    • Driver Foot Rest
    • Full Cloth Headliner
    • Urethane Gear Shift Knob
    • Interior Trim -inc: Piano Black Instrument Panel Insert, Piano Black Door Panel Insert, Colored Console Insert, Chrome And Metal-Look Interior Accents
    • SofTex Seat Trim -inc: w/contrast stitching
    • Day-Night Rearview Mirror
    • Driver And Passenger Visor Vanity Mirrors w/Driver And Passenger Illumination
    • Full Floor Console w/Covered Storage, Mini Overhead Console w/Storage and 2 12V DC Power Outlets
    • Front Map Lights
    • Fade-To-Off Interior Lighting
    • Full Carpet Floor Covering
    • Carpet Floor Trim
    • Cargo Area Concealed Storage
    • Folding Cargo Cover
    • Cargo Space Lights
    • Lane Change Assist
    • Garage Opener
    • Driver And Passenger Door Bins
    • Power 1st Row Windows w/Front And Rear 1-Touch Up/Down
    • Delayed Accessory Power
    • Power Door Locks w/Autolock Feature
    • Systems Monitor
    • Trip Computer
    • Outside Temp Gauge
    • Digital Display
    • Manual Adjustable Front Head Restraints and Manual Adjustable Rear Head Restraints
    • Front Center Armrest and Rear Center Armrest
    • 2 Seatback Storage Pockets
    • Seats w/Leatherette Back Material
    • Engine Immobilizer
    • 2 12V DC Power Outlets
    • Air Filtration
  • Mechanical Features
    • Engine: 1.8L 4-Cylinder DOHC 16V VVT-i -inc: aluminum block and head
    • Transmission: Continuously Variable Automatic -inc: Electronically controlled
    • Engine Auto Stop-Start Feature
    • Front-Wheel Drive
    • 4.11 Axle Ratio
    • Battery w/Run Down Protection
    • Hybrid Electric Motor
    • 3915# Gvwr
    • Gas-Pressurized Shock Absorbers
    • Front And Rear Anti-Roll Bars
    • Electric Power-Assist Steering
    • 11.3 Gal. Fuel Tank
    • Single Stainless Steel Exhaust
    • Strut Front Suspension w/Coil Springs
    • Double Wishbone Rear Suspension w/Coil Springs
    • Regenerative 4-Wheel Disc Brakes w/4-Wheel ABS, Front Vented Discs, Brake Assist and Hill Hold Control
    • Lithium Ion Traction Battery

Tech Specs

  • Brakes Features
    • Brake ABS System - 4-Wheel
    • Disc - Front (Yes or ) - Yes
    • Disc - Rear (Yes or ) - Yes
    • Front Brake Rotor Diam x Thickness (in) - 10
    • Rear Brake Rotor Diam x Thickness (in) - 10.2
  • Cargo Area Dimensions Features
    • Cargo Volume with Rear Seat Up (ft³) - 27.4
  • Engine Features
    • Engine Type - Gas/Electric I-4
    • Displacement - 1.8 L/110
    • Fuel System - Sequential MPI
    • SAE Net Horsepower @ RPM - 121 @ 5200
    • SAE Net Torque @ RPM - 105 @ 3600
  • Exterior Dimensions Features
    • Wheelbase (in) - 106.3
    • Length, Overall (in) - 178.7
    • Width, Max w/o mirrors (in) - 69.3
    • Height, Overall (in) - 58.1
    • Tread Width, Front (in) - 60.2
    • Tread Width, Rear (in) - 60.6
  • Fuel Tank Features
    • Fuel Tank Capacity, Approx (gal) - 11.3
  • Interior Dimensions Features
    • Passenger Capacity - 5
    • Passenger Volume (ft³) - 93.1
    • Front Head Room (in) - 39.4
    • Front Leg Room (in) - 43.2
    • Front Shoulder Room (in) - 55
    • Front Hip Room (in) - 53.4
    • Second Head Room (in) - 37.4
    • Second Leg Room (in) - 33.4
    • Second Shoulder Room (in) - 53
    • Second Hip Room (in) - 51.9
  • Mileage Features
    • Fuel Economy Est-Combined (MPG) - 52
    • EPA Fuel Economy Est - City (MPG) - 54
    • EPA Fuel Economy Est - Hwy (MPG) - 50
  • Steering Features
    • Steering Type - Rack-Pinion
    • Turning Diameter - Curb to Curb (ft) - 33.5
  • Summary Features
    • Vehicle Name - Toyota Prius
    • Body Style - Hatchback
  • Suspension Features
    • Suspension Type - Front - Strut
    • Suspension Type - Rear - Double Wishbone
    • Suspension Type - Front (Cont.) - Strut
    • Suspension Type - Rear (Cont.) - Double Wishbone
  • Tires Features
    • Front Tire Size - P195/65SR15
    • Rear Tire Size - P195/65SR15
  • Transmission Features
    • Drivetrain - Front Wheel Drive
    • Trans Type - 1
    • Trans Description Cont. - CVT w/OD
    • Final Drive Axle Ratio (:1) - 4.11
  • Vehicle Features
    • EPA Classification - Mid-Size Cars
    • Annual CO2 Emissions @ 15K mi/year - 3.4
  • Weight Information Features
    • Base Curb Weight (lbs) - 3050
  • Wheels Features
    • Front Wheel Size (in) - 15 X 6.5
    • Front Wheel Size (in) - 15
    • Rear Wheel Size (in) - 15 X 6.5
    • Rear Wheel Size (in) - 15
    • Front Wheel Material - Aluminum
    • Rear Wheel Material - Aluminum

2016 Toyota Prius Photos & Colors


Below are pictures of the 2016 Toyota Prius. Select the picture you want to view below

Available Colors

Below are the available colors for the 2016 Toyota Prius. Select the color to see a close-up view.

  • Hypersonic Red Sea Glass Pearl Super White
  • Hypersonic Red
  • Sea Glass Pearl
  • Super White

Compare the 2016 Toyota Prius

Loading Comparison...


All-new for 2016, Toyota Prius begins its fourth generation. Toyota’s most prominent hybrid-powertrain vehicle has been fully redesigned for the 2016 model year. Part of Toyota’s lineup since 2001, the Prius has changed significantly in both appearance and driving characteristics.

Still easily recognizable as a Prius, the five-door hatchback features a steeply angled windshield, while the nose has been lowered and the rear end raised, now ending with a spoiler. Measuring 2.4 inches longer than before, the 2016 Prius is nearly an inch lower, maintaining its sloping roofline. Not everyone may swoon over the new look, especially at the rear. Taller folks may find headroom tight in the back seat.

Minimizing fuel usage has been Toyota’s primary goal with every Prius version, and they’ve succeeded once again. The latest Prius still ranks as the most fuel-efficient car on the U.S. market, with the sole exception of those that plug into an electrical outlet.

EPA fuel economy ratings are 54/50 mpg City/Highway, or 52 mpg Combined, for the base model, called Prius Two, while the Prius Two Eco manages a 56-mpg Combined estimate.

Confusingly, Prius Two is the base model and is the only model with a nickel-metal-hydride battery pack rated 1.2 kilowatt hours. The Prius Two Eco and all other versions move to a 0.75-kWh lithium-ion battery pack. The battery packs reside beneath the back seat.

Toyota claims to have re-engineered every hybrid-system component, to boost efficiency while cutting weight and cost. A revised 1.8-liter four-cylinder gasoline engine makes 95 horsepower and can reach thermal efficiency as high as 40 percent. Working together, the gas engine and electric motors develop 121 horsepower and 105 pound-feet of torque.

In addition to greater passenger space and cargo volume, the 2016 Prius promises improved handling and grip, with a more engaging driving experience.

For 2016, Toyota offers two new Safety Sense suites of active-safety systems for the Prius Three and Prius Four. Safety Sense-C includes a Pre-Collision System with automatic braking, automatic high beams, and Lane Departure Alert, . With Safety Sense-P, the Pre-Collision System operates up to the car’s top speed. That group also adds pedestrian detection, adaptive cruise control, and full Lane Departure Correction. Optional Intelligent Park Assist helps a driver parallel-park or back into a right-angle parking space.


Three basic trim levels are offered: Prius Two, Prius Three, Prius Four, plus a high-efficiency Prius Two Eco and Touring versions of Three and Four:

Prius Two ($24,200) comes with fabric seats, a 4.2-inch dual color multi-information display, rearview camera, and 15-inch alloy wheels. Prius Two is the only one with a nickel-metal-hydride battery pack.

Prius Two Eco ($24,700) subtracts the spare tire, liftgate wiper, and other items to cut weight by 65 pounds and reduce aerodynamic drag. It uses a lighter, smaller lithium-ion battery pack.

Prius Three ($26,250) gets soft-touch material on door tops, Entune Premium Audio with navigation, pearlescent white console trim, and built-in Qi smartphone charging. Prius Three Touring ($28,100) adds foglamps, 17-inch alloy wheels, a unique rear bumper, and SofTex upholstery, .

Prius Four ($28,650) and Prius Four Touring ($30,000) include blind-spot monitoring with rear cross-traffic alert, along with rain-sensing wipers, and an eight-way power driver’s seat with power lumbar support.

Eight airbags are standard. The Premium Convenience Package includes Intelligent Parking Assist, Entune JBL Premium Audio with navigation and apps, and Safety Connect features. Offered only on Three Touring and Four Touring, the Advanced Technology Package bundles Toyota Safety Sense-P, a head-up display, and moonroof.


Toyota broke free of prior Prius designs for the 2016 model. The new appearance is controversial, especially the tall rear end, which seems to have an excess of conflicting elements. No other back end looks like the latest Prius, with its chevron-shaped taillamp lenses.

Up front, despite a lower and sleeker nose, it’s recognizable as a Prius. Sweeping accent lines make bodysides appear less slab-sided. Toyota says the overall shape was inspired by a runner in the starting blocks. Standard LED headlights tend to appear smaller. Among other modifications, the apex of the roof was pushed forward.


While the exterior initiates controversy, the new Liftback’s freshly refined interior has improved considerably. It’s now less upright.

New form-hugging front seats have better-shaped cushions, plus more side bolstering. The driver sits significantly lower than before. Because the roofline is lower at the rear, taller passengers in the back seat could be short on headroom.

Previous hard-plastic textures have been replaced by more pleasing soft-touch surfaces. Full-color graphics have edged aside the previous muddle of monochrome displays. Cupholders, bins, and storage trays sit lower, adding to the more spacious cabin feel.

A multi-information display with twin 4.2-inch screens is centered in the wide dashboard, thus maintaining a somewhat futuristic look. Controls are less scattered than before, but the idiosyncratic Prius shift lever remains.

Driving Impressions

For the first time, the traditional Prius Liftback drives and handles like a regular car, perhaps broadening its appeal beyond hybrid devotees. Acceleration is roughly the same as before. Though it’s a mightily changed vehicle, the 2016 Prius Liftback is still short on power.

In terms of roadholding, handling, and feel of the road, though, the latest Liftback presents a different sort of experience. The previous Prius was well-known for its numb steering and minimally engaged roadholding, as well as substantial body roll. Not anymore. The 2016 model is more pleasurable to drive, and the lower seating position makes it feel a bit more sporty. Or at least, like a conventional hatchback.

Engine noise while accelerating has been suppressed considerably, though road noise may appear on coarse pavement. Although the ride is generally good, hard directional changes on rough surfaces could induce modest bounciness.

Toyota stuck with its twin-window tailgate, which isn’t the greatest for rearward visibility. In addition, the view over the driver’s shoulder has worsened, largely because of the rising beltline.


With lower gas prices, Toyota needs to sell Priuses to more buyers than those who want to save money on fuel, or demonstrate their environmental commitment. Because the latest Prius drives more like a regular car than its predecessor, such a goal seems reachable though some potential buyers might be dissuaded by this iconic hybrid’s new look.

Driving impressions by John Voelcker, The Car Connection. James M. Flammang contributed to this report.

Estimate Your Payment

Enter loan Terms to get an approximate monthly payment.

Vehicle Price: The total vehicle price including options, destination charge & rebate $
Down Payment: Your upfront cash down payment $
Trade-In: The current value of your trade-in vehicle $
Amount Owed on Trade-In: The total loan balance still outstanding on your trade-in $
Sales Tax: Your local sales tax rate %
Interest Rate: The estimated interest rate on the loan %
Term: The length of the loan (in months). Longer Terms allow for lower monthly payments.
Your Monthly Payment: Calculated Monthly Payment
Other 2016 Toyota Prius styles
2016 Toyota Prius 5dr HB Four Touring
2016 Toyota Prius 5dr HB Three
2016 Toyota Prius 5dr HB Three Touring
2016 Toyota Prius 5dr HB Two
2016 Toyota Prius 5dr HB Two Eco

2016 Ford C-Max Energi 5dr HB SEL
2016 Kia Optima Hybrid 4dr Sedan
2016 Hyundai Sonata Hybrid 4dr Sedan
2016 Chevrolet Malibu 4dr Sedan Hybrid w/1HY
2017 Honda Accord Hybrid Touring Sedan
2016 Buick LaCrosse 4dr Sedan Premium I FWD

Free Select

About These Prices

As you know, pricing cars is particularly complicated. One of our duties at CarQuotes.com is to help our customers comprehend this process better.

Three important prices we may show on a particular vehicle

CarQuotes.com Estimated Target Price is for research purposes only. It reflects a typical, negotiated price (before taxes and other customary fees and charges, such as dealer documentation fees, tire and battery disposal fees, license and registration, and where applicable, finance charges) generally found for the vehicle that you selected. The Estimated Target Price is NOT a price quote from CarQuotes.com or any other dealer. If you request a price quote from a dealer via CarQuotes.com displaying an estimated target price, your price may differ.

Invoice is commonly known as the published amount that the dealer paid the manufacturer for the vehicle. This may or may not represent a close relation to the dealer’s actual cost, but can be beneficial as a benchmark. This figure is available on many other web sites however CarQuotes.com adds an estimate of local and regional fees from manufacturer to the dealers to this price, which makes it very close to the actual invoice amount for cars at your local dealer.

MSRP is the Manufacturer’s Suggested Retail Price. This is a proposed price only. For most vehicles, the CarQuotes.com price is below this amount. Some high demand cars may be priced over this amount.

Estimated Target Price

The CarQuotes.com Target Price is to be used as a general guide that reflects a typical, market price (before taxes and other customary fees and charges) generally found for the vehicle that you selected. This price is based on our research and estimates of supply and demand in the marketplace. There are many factors that go into the final price of a particular vehicle including local supply and demand. Your final price may differ.

CarQuotes.com Estimated Target Prices include

The ’base’ price of the vehicle
All options that you select
Base Destination Charges — this is a charge that is added to the base price for every vehicle
Any related Estimated Manufacture to Consumer Cash Rebates. Note: rebates are subject to change at any time. Please make sure to confirm any consumer Cash rebates with your dealer representative at the time of purchase.

CarQuotes.com Estimated price(s) do NOT include any of the following:

Local taxes, license fees and other local fees, such as dealer documentation fees, tire and battery disposal fees, and where applicable, finance charges — these fees are also excluded from Dealer Invoice and MSRP and would be excluded from most advertisements you might see.
Random ’special qualification’ rebates — i.e., for new college grads only; for customers trading in a specific type of car.  Ask your dealer Representative for more information on ’special qualification’ rebates.

CarQuotes Estimated Dealer Price

The Estimated CarQuotes Dealer Price is an estimate of the pricing presented to CarQuotes members from CarQuotes Authorized Dealers in your area, and is calculated by subtracting an estimated savings value from the Manufacturer’s Suggested Retail Price ("MSRP") as well as a value that relates to invoice for the "ideal vehicle" you configured. Dealer documentation, administrative or similar processing fees are not included in the price estimate. Any vehicle configured on the CarQuotes website is an "ideal vehicle" and may not exist at a CarQuotes Authorized Dealer or any other partner dealer. Each Dealer attempts to match a member’s vehicle preferences with the best possible selection from current, in-stock inventory.

Estimated Savings

The Estimated Savings represents the estimated amount of savings off of MSRP available to you from CarQuotes Dealers for a vehicle consistent with your configured preferences plus any customer incentives currently available.  This is also true when it comes to CarQuotes estimated target prices. Your actual savings will depend on several factors including market conditions, the style of vehicle you select, installed options, dealer coverage, and applicable manufacturer incentives. Each dealer sets its own pricing.

Advertised Rebates, Special Manufacturer Financing or Leasing Programs

In most cases, you must choose between these programs OR a customer rebate or a special manufacturer-to-dealer incentive that may or may not already be included in your CarQuotes.com Target Price. So, your final price may go up if you take advantage of special manufacturer financing. Credit Union members should contact their Credit Union loan department to determine what type of loan and financing options are right for you.

Please note that CarQuotes.com strives to include identified manufacturer incentives within the CarQuotes.com Target Price. CarQuotes.com does not administer these programs, which are subject to and often change without notice. Eligibility for these programs is subject to verification by a licensed auto dealer.

Ask your dealer representative for complete manufacturer program details for your area, and how participation in these programs will affect your price.

Base Vehicle

The base vehicle is the vehicle before any optional equipment or destination fees have been added. All of the standard features are included in the base vehicle.


This is the total charge for all optional equipment included in the configuration of your virtual vehicle. The Options charge varies depending on whether it is calculated based on the Factory Invoice or MSRP. Options are not included in the base vehicle price and are not considered standard features.

Regional Fees

A Regional Fee is the fee a manufacturer charges a dealer to advertise and promote the vehicle in the dealer’s market. CarQuotes also includes estimated manufacturer preparation charges (manufacturer charges to the dealer to cover any work done on the car prior to delivering it to the dealership) and fuel charges (the charge for the fuel in the tank when the buyer purchases the vehicle) in this total. CarQuotes attempts to include regional ad fees in its Factory Invoice calculations; other sites at times do not.

Destination Fees

These are the amounts that manufacturers charge to deliver a vehicle from the factory to the dealership.

Customer Incentives

Customer incentives are also commonly known as customer cash or bonus incentives. These incentives are offered by manufacturers as a way of enticing buyers into purchasing a vehicle.


Note: Dealer Invoice amount might not be the amount that the dealer paid to the manufacturer

Dealer Invoice price may or may not bear close relation to a dealer’s actual cost for the vehicle. In some cases, a cost for a vehicle may be significantly less than the invoice price originally paid for the vehicle. Any difference between invoice price and the dealer’s final cost may be caused by many factors including factory refunds, rebates, allowances, or incentives which the manufacturer or distributor may provide to the dealer.

Enter Your Zip Code

Zip Code:

Why do we need your ZIP code?

CarQuotes.com provides quotes and other information specific to your location.